Past Projects.
Below is a sample of recent projects White Space Workbench has completed for clients.
If you like what you see and think White Space Workbench can help your business, let’s talk next steps
Grether’s Pastilles
Social Media Strategy & Content Creation
In addition to writing the new tagline “Those who rely on their voice, rely on Grether’s Pastilles”, White Space Workbench managed the social media strategy (including messaging thematic, content calendar, and hashtag strategy) and content creation (including creative & caption copy) for Grether’s Pastilles. Since launching social channels in July 2021, follower count has grown to over 10,000 from 0. Content engagement surpasses 1,400 interactions per month.
A. Vogel Herbed Sea Salts
Brand Repositioning
White Space Workbench helped the A. Vogel USA brand team with the repositioning of A. Vogel Herbed Sea Salt across multiple channels including social media, Amazon, and (coming soon) their owned website. Moving from the old positioning to the new, White Space Workbench helped refine the new audience, the new visual style of the brand, and a refreshed brand tone.
Crestwood Church
New Resident Direct Mail Campaign
White Space Workbench built a direct mail strategy for Crestwood Church to reach new residents within select geographic areas. In the creation of the DM piece, White Space Workbench found a creative solution to extending invitations by enlisting volunteers from the organization to hand-write cards while also leveraging QR Codes with embedded tracking to understand post-delivery behavior on the website.
Social Strategy & Content Creation
To support Crestwood Church’s 3-Year Vision, White Space Workbench completed a full audit of Crestwood’s current usage of all social media platforms and crafted strategic social media recommendations, inclusive of strategies for sub-channels within social (in-feed posts, stories, events, paid). In addition, White Space Workbench developed and deployed all creative assets for Crestwood in Q1 2021 during role transition within Crestwood’s staff.
Paid Social Media Campaign
White Space Workbench built audience segmentations and recommendations along with creative and copy development to support Crestwood Church’s Fall Programming paid social media campaign. With multiple audiences and multiple creative versions, Crestwood Church was able to build a robust A/B test by audience group to determine relevant programs and program messaging by audience to optimize future paid social buys.
Herbatint
Brand Book Creation
White Space Workbench consolidated and contributed to the brand positioning, essence, and visual and copy style of Herbatint to create a single reference point to support the Herbatint brand team in future executions.
Virtual Stickey
Website & eCommerce Platform Creation
White Space Workbench crafted the brand identity and look & feel for the Virtual Stickey brand before embarking on creating Virtual Stickey’s website. Including both an informational/equity portion of the site, as well as an eCommerce section - the Virtual Stickey website was created to support this launching business.
Bionorica
Brand Book Creation
In addition to creating the “Care. For your family.” campaign, White Space Workbench consolidated and contributed to the brand positioning, essence, and visual and copy style of Bionorica to create a single reference point to support the Bionorica brand team in future executions.
Thriving Millionaires
Paid Social Media Campaign
White Space Workbench developed the creative and paid media campaign including audience segmentation and selection to support awareness and sales of the Thriving Millionaires book. This campaign outperformed the benchmark click through rate (CTR).
Luna Dela Plata Winery
Branding and Positioning
White Space Workbench developed the Brand ID and positioning for the Jang Family’s Luna Del Plata wine brand, an Argentinean-produced wine produced in the Uco Valley of Mendoza.
H3 Photography
Website Creation
White Space Workbench created a website for H3 Photography to generate client leads and showcase a portfolio of work. From initial concepting and wireframing, to creative and copywriting - White Space Workbench delivered a turn-key website for H3 Photography.
Sanhelios
Brand Book Creation
White Space Workbench consolidated and contributed to the brand positioning, essence, and visual and copy style of Sanhelios to create a single reference point to support the Sanhelios brand team in future executions.
If you like what you see and think White Space Workbench can help your business, let’s talk next steps ►
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