Brands aren’t born.
They’re built.
White Space Workbench is a branding and marketing agency focused on providing creative solutions to business problems. It’s brand strategy with a craftsman's touch.
We help brands find their “white space” - the unique intersection where data-driven business math meets the magic of human touch.
Our Philosophy
Branding is where Math meets Magic. We believe if you can’t measure it, it’s a hobby - but if you can’t feel it, it’s just a spreadsheet.
Our Process
We call it a Workbench for a reason. A workbench is a place where new ideas are formed, forged, and hand-crafted. From “Jam Sessions” to data-rich consumer personas, we craft brands that are built to connect.
Our Work
We don’t just “do marketing”. We partner with you to clarify your brand’s positioning, bring your brand to life in a way that resonates with your audience, and deliver work that drives real business outcomes.
Who We Serve Best
We don’t work with Fortune 500 brands - and we don’t want to. We’ve spent alot of our professional careers leading brand strategy and marketing for iconic, household names - and now we intentionally choose to bring that “Big Brand” expertise to small- to medium-sized brands.
We aren’t a high-volume content factory. We’re a seasoned duo that operates as an extension of your team - we’re thinking partners, not just “another vendor”. We’re at our best when we’re working with:
Product-First Brands - Businesses with great products that belong on every shelf - but feel “stuck” or struggle to gain the trust and attention of their desired tribe. You know your product is great - we help you make sure the world knows it too.
Messy Middle Brands - When you’ve outgrown your start-up phase and need a more sophisticated strategy to reach the next level without losing your brand’s soul.
Purpose-Driven Brands - Companies and Non-Profits that care more about creating authentic connection with their community than just generating clicks.
Who You’ll Partner With
White Space Workbench is powered by a dynamic duo, Eric and Melissa. We have rich experience in brand strategy, brand management, content creation, photography and photoshoots, data analytics, and channel management - with a focus on digital and social media. Born from the unique intersection of experience and opportunity, we apply those skills to create business solutions that lead to positive momentum.
When you work with White Space Workbench - you get us. No account teams, no hand-offs. Just the two of us, rolling up our sleeves at the workbench with you.
White Space Workbench offers a full-range of creative solutions for your business, including: Brand Strategy, Brand Management, Brand Book Creation, Content Creation, Photography & Photoshoots, Social Media Management, and Data Analytics.
If you think we’d be a good fit, let’s connect.
Featured Creative Work
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